Intelligent Nutrients for Intelligent Beings: An Interview with Horst Rechelbacher
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Moving trucks block the parking lot as strong men carry statues and other art into the former Aveda warehouse on East Hennepin Avenue. They carefully maneuver through glass doors into the high-ceiling showroom floor just days before Intelligent Nutrients opened to the public, only to be guided another direction by the hands-on founder of the company, Horst Rechelbacher.
His Austrian accent lingers in the air like incense, essential oils and dark chocolate. He directs this piece to be taken there, and that piece to be placed here. He politely excuses his interruption of the conversation as he undertakes his first major corporate undertaking since creating Aveda Corporation 27 years ago.
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